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The History of the Vespa
ISBN/GTIN

The History of the Vespa

An Italian Miracle
BuchGebunden
146 Seiten
Englisch
Verfügbare Formate
BuchGebunden
CHF189.00
eBookPDFDRM AdobeElectronic Book
CHF61.90
eBookEPUBDRM AdobeElectronic Book
CHF61.90
Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio?s historical archives and on an interdisciplinary approach,...mehr
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ZusammenfassungDespite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio?s historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space.
Details
ISBN978-0-367-07754-9
ProduktartBuch
Einbandart / SetinhaltGebunden
Erscheinungsjahr2019
Erscheinungsdatum01.07.2019
Seiten146 Seiten
SpracheEnglisch
Artikel-Nr.32072244

Inhalt/Kritik

InhaltsverzeichnisIntroduction1. On the Wings of the Empire2. The Genesis of the Vespa3. Reconstruction 4. Workers 5. The Spectacle of the Vespa6. Global VespaConclusion

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